Snapchat Lenses
I championed creating custom seasonal and evergreen interactive lenses for brands such as Match, Chispa, and BLK, which significantly increased brand awareness and shares across Snapchat. These lenses were organically used by celebrities like Chelsea Handler, Paris Hilton, and renowned music producer and DJ Diplo, garnering substantial attention and further boosting views and shares for the brands. Additionally, I trained the design team on how to create lenses, empowering them to enhance our future campaigns.
