Match Marketing Campaigns
I led the design and execution of 360-degree marketing campaigns for Match across multi-platforms, resulting in a 40% increase in registrations. My strategic rebranding initiatives elevated Match to a premium option, driving a 30% surge in new user acquisitions and enhancing overall brand visibility.
Match Social Media
As the Lead Designer for Match, I developed and oversaw the work of designers in creating content for Match’s social media account. I was responsible for several key social media campaigns, which attributed to 60+ posts on their Instagram page. The content increased brand awareness, relevancy and engagement.
Match Talks App Demo
I lead the design team in creation of 16 educational video demos for the Match app, to help user’s engage and have a better experience. As lead, I delegated and distributed production of the videos across the design team. The project resulted in a 44% increase in views.
Match Mobile
I utilized Figma to design multiple landing and onboarding pages for Match's mobile site and app. Through A/B testing and optimization of the various screens, we achieved a remarkable 60% increase in conversion rates.
OOH Print Campaigns
I designed and facilitated overseeing the creative aspects for 360 campaigns for Match that include large OOH prints and billboards, resulting in boosted brand awareness and relevancy.
CRM Emails
I designed CRM email campaigns for Match that focused on re-engaging existing customers through targeted sales incentives. By creating visually appealing templates in Figma, the campaigns achieved an 11% increase in re-subscriptions.
